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Sun Valley, ID
Summer, 1939. Sun Valley had been established as the nation's first ski resort and premiere year-round destination and the first chairlifts were being installed on Bald Mountain. Friedl Pfeiffer, skiing legend and head of Sun Valley's ski school, insisted the lifts go all the way to the top – something that had never been done before anywhere in the world. Seven decades later, this go-higher spirit continues to inspire everyone who comes to the Sun Valley/Ketchum area.

World-class restaurants. Eclectic bars. Unique shopping. Renowned festivals. A thriving arts scene. Friendly natives. And unrivaled outdoor activities for every day on the calendar.

For more than 70 years, families have been drawn to the magical mix that is Sun Valley/Ketchum, Idaho. Many of them come for white-carpet grooming and challenging bowls of Bald Mountain. But just as many are entranced by the small-town charm and surprisingly sophisticated vibe of downtown Ketchum. And no one who visits is untouched by the pristine beauty of the Rockies. No matter what brings you, we know one thing is certain - once you get here, you'll never want to leave.

Information courtesy Sun Valley Ketchum Chamber and Visitors Bureau.
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